WHO ARE WE?
Exciting, absorbing and fascinating – that’s the world of advertising. So is The Atomic Garden, a different concept of school. A multidisciplinary space where students learn by working, just as we learned ourselves.
The desire, effort and work are the basis of our method – the only way students prepare to make the leap to the real world of the agencies.
You will learn to create, to listen, to work together and to go wrong a thousand times. Also, you will get to know that no matter how good or bad you had done before – each brief is a new challenge, a new opportunity to show what you’re capable of.
If you want to start one of the most exciting professions there is, welcome to The Atomic Garden.
WHAT DO WE DO?
Creative advertising, digital advertising, strategic planning… Whatever way you choose, advertising is a profession, and you can learn to work on it.
At The Atomic Garden, it all begins with a brief, as it does in real life. It ends with client’s approval, and if not, it doesn’t end, just like in real life.
This is the basis of our method – learning to work with the help of our teachers.
At our school, the role of teachers is different from what you’re used to. They are leaders, they are clients, they are guardians, they are parents (metaphorically speaking, of course), they are older siblings, they are inspiring and above all – exceptional professionals. In short, they are much more than teachers. You will see.
The Atomic Garden is a multidisciplinary space, with over 300 m2 of facilities available for students and guests.
We have 3 fully equipped classrooms, a kitchen (because students must also eat), and a common area in the heart of a city center. Take that!
Antonio, the head of the Creativity course, took his first steps in advertising as a Copywriter at Leo Burnett Lima, later assumed the position of Senior Copywriter in the Peruvian branch of JWT.
After moving to Lithuania, continued his career at Not Perfect Y&R Vilnius, later – at The Milk, the most awarded agency in Baltics, where he spent 7 years starting as a Senior Copywriter leading to Creative Director.
Now Antonio works with international clients as a freelance senior copywriter / creative director and still shares his experience with TAG students.
8 years of experience at the biggest creative agencies (from junior project manager to the head of client service), 8 more – on client’s side (from the manager of a sunbeds studio to the brand manager at the largest telecommunications company).
Dominyka is responsible for one of the biggest marketing budgets in Lithuania. She works with strongest creative, media planning, BTL and digital agencies with the result of more than 50 ATL, 25 digital, 10 BTL campaigns.
At TAG Vilnius Dominyka shares her experience, presents project analyses and teaches real business problems solutions.
The head of Digital Advertising course, Tomas is the managing director at Choco Agency – one of the main digital agencies in Lithuania.
For the past decade, he has been advising major Lithuanian brands and companies on shaping their communication strategies and making clients see how equally important social media channels are in today’s advertising world. Tomas works with very important clients such as Tele2, Wrigley, Nescafe, Skittles, Maxima and many others.
The co-head of Advertising Strategy course, Daiva joined DDB Vilnius in 1998 and smoothly went through several stages of its development: from the tiny start to one of the largest agencies inLithuania. She handled accounts and contributed to the growth of top Lithuanian brands: Omnitel, Maxima, Akropolis, TEO, Swedbank, etc.
The campaigns she coordinated were awarded in both local and international advertising festivals. Daiva has experience on client’s side too: six years she was responsible for briefing agencies as the Head of private customers marketing departments at TEO.
Rimantas is the head of New Media at TAG Vilnius. Throughout his career, he has worked with brands from every industry one can imagine. P&G, Philip Morris, Ikea, Eurosport, L’Oreal. Retail, politics and financial services. Milk, seven times agency of the year in Lithuania, number one agency in the Baltics for three consecutive years and a holder of the creative case at Golden Hammer, has been working with Telco brands in throughout the Baltics and in most of CIS countries.
Having a psychology and communication science background Rimantas is currently pursuing his EMBA at the Berlin School of Creative Leadership, playing accordion and doing triathlons.
Since starting his career in 2001, Regis worked as a graphic designer, studied at Miami Ad School Madrid, worked at Ogilvy in Vilnius, launched photography production house Fotelier, opened art direction studio GRAD, created bunch of award-winning visuals for agencies and their clients, founded a family hotel Bookinn B&B and brought to the Baltics, the one and only, The Atomic Garden Vilnius.
Currently – the master of Art Direction at TAG Vilnius and senior art director at NEW! agency.
Renata, the head of Copywriting at TAG Vilnius, started creating ads more than a decade ago and since then has appeared on the film shooting sites from Vilnius to Singapore and won dozens of awards at the most important European advertising festivals. Many impressive advertising campaigns and TV spots have been created in collaboration with the directors from all around the world.
From the very beginning of The Atomic Garden Vilnius, Renata was teaching TV advertising and Creative Criterion, and after a short break, she’s back at The Atomic Garden Vilnius! Now she’s here on a very important subject – Copywriting. She ‘s the guide in practice of creative writing for the students of TAG.
Eleonora is a doctor of social science in marketing, an expert in consumer behavior. She has 12 years of experience in market research, consulting and providing insights for brand growth and better consumer experience.
Since 2012 she has been lecturing qualitative research at ISM Executive School, teaches as a partnership associate professor in Faculty of Economics and Business Administration at Vilnius University.
She is a speaker at marketing conferences held in Lithuania and international scientific conferences. First one to work with neuromarketing research in the retail environment.
A strategist with a unique blend of knowledge in semiotics, international brand and consumer research methodologies, and trend forecasting.
Having started as a researcher for international brands spanning more than ten markets across the globe, he later worked with strategic projects across the Baltic States and headed interdisciplinary strategic teams.
Andrius is a lecturer at Vilnius University, KOG institute of marketing and communication, The Atomic Garden Vilnius and a guest lecturer at Tartu University.
Jonathan spent several years as an award-winning strategic planner at Saatchi & Saatchi London and Abbott Mead Vickers BBDO.
Since then he has trained actors, writers & comedians in improvisational comedy for stage and screen. He’s also worked with young offenders and ex-prisoners, so he sympathizes with the rebellious mindset of creative people.He directed world’s first improvised interactive TV drama for the
Joanthan directed world’s first improvised interactive TV drama for the BBC, and is the chief creative instructor for Saatchi & Saatchi Europe.
The master of History of Advertising. Tomas is a co-founder of youth magazine Pravda, One Minute Film Festival, Freshmen Awards and many others. His advertising career started at Leo Burnett Vilnius, later he was Chief Creative Officer at MTV Baltic. Now Tomas co-owns and co-runs succesful creative agency New! working with local and international clients.
Dominykas started as a copywriter in 2001 and for the last five years, he has been working as a creative director at Adell Taivas Ogilvy, Lithuania’s largest advertising agency.
Dominykas’ work has won a number of local and regional creative awards. His everyday work includes creating briefs as well as ideas, therefore he has something to say for both, accounts and creatives.
Tomas, the master of photography at TAG Vilnius, is one of the most professional fashion and advertising photographers in Lithuania and founder of Ciklopas photography studio – one of the largest photo production providers at the Baltics.
Also, he is a member of the Club of Press Photographers of Lithuania, participant and winner of annual contest Auksinis Kadras.
At The Atomic Garden Vilnius Gintė shares real experiences and practices she has experienced in different cases.
Gabrielius runs Audio classes at The Atomic Garden Vilnius. Before switching to advertising in 2001, he enjoyed some 10 years at different radio stations with a career spanning everything from DJ and morning show host to music editor and program director.
Time spent there made him quite sure the radio is an intimate media full of possibilities rather than just a poor man’s TV. Gabrielius, former part of creative department at Not Perfect | Y&R Vilnius, no 1 agency in the Baltics, tries hard to make students real Radioheads and prove that video actually never killed the radio star.
During 19 years in advertising, Marius has worked with almost every major brand in Lithuania and won numerous awards in various local and international creativity festivals, including Cannes Lion.
Donatas started his career in IDEA, continued at TBWA\Vilnius and currently works at Y&R | Not Perfect Vilnius as an account director. He is used to manning the most serious accounts: from daily supervision of communication giants Maxima, Volfas Engelman, Swedbank or Credit24 to a fatherly nurture of numerous smaller accounts.
From his point of view, the agency is actually a business consulting partner and there’s always a bigger picture to look for when advising a client on any communication matter.
Donatas is helping young strategy planners of TAG to become agency-worthy masterminds.
A creative with business prowess, or a strategist with creative expertise? He is both, and they go well together:
Previously working for classic agencies, brand strategy consultancies and startups as a creative strategist (or a strategic creative?), he reached industry acclaim, including a Golden Euro EFFIE.
Gediminas is a graduate of the Stockholm School of Economics in Riga and The Atomic Garden Vilnius, where he now lectures in both creativity and strategy courses.
Highly skilled Dovydas counts his seventh year at one of the biggest agencies in the region.
At The Atomic Garden Vilnius he guides students through the phases of the project management process.
Furthermore, he explains how to successfully manage negotiations and how to keep a good balance of satisfaction between client and the agency in general.
Mantas grew up at the time when people were still clicking banners because of excitement – now he is is bringing back the excitement to the internet with ads. Together with students, he tries to find out fundamentals of advertisements you would not want to scroll down.
Mantas experience in advertising industry counts 7 seven years: MILK, The Chocolate, Clinic 212 and bunch of other agencies.
For past several years, he’s been working with top brands in Lithuania and his great performance earned him awards in Golden Hammer, Baltic Best, Password, Adrenalinas, Login and even in PR!
Jonas, a graduate of the School of Journalism in Vilnius, started his career in Communications as an investigative reporter, then took a sharp turn towards advertising. Since then he’s been working with marketing and brand-building strategies for major Lithuanian brands.
As a side business, he is also a screenwriter, having written or co-written scripts for some of the most successful commercial movies in Lithuania.
Jonas has his own opinion about advertising, so he’s in the best position to teach how not to get carried away by the weed-infused glamor of this business.
Domantas is a great specialist of communication strategy, segmentation, writing, digital and conventional media.
Since his early days, he has been curious about everything and has grown into social science practitioner and storyteller.
Domantas’ passion is to absorb leading marketing ideas, mix with imagination, and invent communication strategies which deliver real business growth for some of Baltics largest brands.
In 2015 Romualda was selected and nominated by LIMA as best CMO in Lithuania. Besides strategic management Romualda enjoys giving lectures to students at Vilnius University on strategic brand management.
Ignas, the master of Case Studies at TAG Vilnius and the graduate of Lithuanian Academy of Arts, is a holder of several industrial awards, has been a jury member in local and international advertising festivals.
He has worked in Lithuanian agencies such as BBDO, TBWA, McCann, Ogilvy that allowed him to collect a long list of main local as well as world famous international clients such as Tuborg, Audi, L’Oréal, Statoil, few TeliaSonera group brands, TELE2, SEB bank.
Tomas is currently a CEO at second biggest TV&Broadband Operator in Lithuania, Cgates.
He is an International Business Manager with over 20 years strong experience in creating company portfolios, sales and brand strategies, brand management, fostering agency relationships.
Experienced in B2C, B2B and work in multi-cultural and multi-lingual environments. Strong in vision and strategy, brand migrations, project management, media understanding, ATL, BTL, teamwork, team leadership, facilitation, result & customer service orientation as well as creative thinking.
Account Director at Adell Taivas Ogilvy counts 10 years of experience, managing biggest projects and biggest clients in Lithuania and Baltic states.
Focus areas: Finance sector (SEB brand in Baltic states for more than 5 years) and Alcohol sector (Utenos beer, Dlight, Stumbras and other alcohol brands).
At TAG Vilnius he presents the terminology of advertising, most common used words at the agency and client real-life. Also, as having a decent experience of integrated and content marketing projects, he shares his knowledge of the key lessons he had during the process.
Tomas Bartninkas joined McCann Vilnius team in last millennium and he’s still alive. He is strategy director and daily fight for brand visions gives energy not to become a boring dinosaur.
Tomas has real experience in working and building both local Lithuanian and international brands up to Kazakhstan.
According to him, the saint trio is: consumer insights, subcultural tendencies, and analysis of best-worst branding cases all over the world. This helped to have in his CV successful brand stories and first Cannes Lion in Lithuania.
Jonas, the teacher of Storytelling at The Atomic Garden Vilnius, studied Film Direction at the University for the Creative Arts in Farnham, UK.
Ever since then he’s been directing commercials and short films.
Jonas is a two-time Berlinale Talent Campus alumni (2013 and 2017); participated in numerous other workshops (TransAtlantic TalentLab, InScript, European Genre Forum). His shorts have been screened all around the globe; won plenty awards.
Matas’ portfolio counts more than 250 clients, hundreds of web pages and thousands of newsletters.
This was achieved while working with internet projects at the largest retail trade network Maxima for 5 years and at the leading web and mobile development company NFQ Technologies for more than six years.
At The Atomic Garden Vilnius Matas shares the secrets of Email marketing with the students of Digital Advertising course.
Have you ever heard what a proper Brand Review is? Well, Dovilė knows it best and is ready to share her know-how with the ones who chose to study at TAG Vilnius.
Dovilė came to advertising in the year 2000 as a project executive, after some years switched the role for account director, later became a managing director of the agency and today is a Head of client service at DDB Vilnius.
Jonas started his carrier in advertising working as Project Manager in McCann Vilnius. He managed major campaigns and projects for Nestlé brands. After few years of successful cooperation with the client, he joined Nestlé Baltics team where he managed brands and later developed a career in Sales and Category development area.
During 20 years in Nestlé, he accumulated experience in managing sales organization, distribution channels, generating category and shopper insights and transforming brand plans to category growth strategies.
At TAG Vilnius he will share practical learnings and insights on how brand power can be transformed to engaging shopper experience.
The teacher of Adobe PR & AE, Vladas is a graduate of BA Film & Television at LCC, University of Arts London.
He spent two years working as an in-house editor in a production company.
Since 2014 he’s been doing freelance work for different production companies with a diversity of directors.
Jokūbas has worked at New! and Not Perfect, also as a freelancer – with various others (such as The Milk, VRS) as well as startups and developing businesses (Tableair, Naive, Tech Park, Vilnius Airport and many others).
His portfolio has many strong brands in it: Ežys, SEB, Čili, Švyturys, Utenos alus, OKT, Vilnius Art Fair, Kablys.
At The Atomic Garden Vilnius Jokūbas shares his knowledge of Adobe Photoshop and Illustrator.
After graduating the first ever The Atomic Garden Vilnius course of creativity, Evelina jump-started her copywriter carrier in Milk agency, where she’s been working ever since.
Having cast her spells on numerous brands from Lithuania and abroad, she now teaches her successors the golden basis of creativity – the magic of insights and concepts.
Aurelija is an experienced Brand Manager working in the field of marketing for over 12 years. She has been working as Private label Brand Manager for the biggest retailer in Baltic region for almost 6 years.
At TAG Vilnius course for Brand Managers, Aurelija will share her experience and insights about how retailers are suffering or winning with their own brands (private labels). Different approaches or different strategies may be used but at the end… the customer decides.
Interships at agencies
Currently, more than 90% of our creativity students who have passed through the school are working in advertising agencies. After completing the course, students will make a round of interviews with some of the best agencies in the country with the aim of finding the most appropriate agency for themselves and to start their internships or dive straights into the ocean of employment.
Strategists and digital advertising students usually come to upgrade themselves either already working in the agency or on the client’s side. In any other case – we always help them to get into the right contacts while getting a dream job.
The Atomic Garden is more than a school, it is an international network with presence in different countries like Spain, Peru and Santo Domingo. We are The Atomic Garden Vilnius, we are The Atomic Garden Madrid, we are The Atomic Garden Lima, we are The Atomic Graden Santo Domingo. You will see, we are much more than a school.