OCTOBER OF 2021
THE BEGINNING OF 2021
Questions, frustration, more questions, a thousand laps, absorbed reality, more frustration … until the idea comes. We will guide you through the whole process with the supervision of creative directors leading best local and foreign agencies.
A three-month course where students will go through all the stages of the process step-by-step: generating ideas, scriptwriting, visual communication, production, and filming.
For a hundred times already, we’ve heard that we’re born creative and only later we learn to become non-creative. But how to get rid of this gained anti-creativity? Where to find curiosity and imagination hidden ages ago?
How to choose the best agency? Product placement or bartering? All this and much more we asked ourselves while developing this new course. If you want to be a top Brand Manager… this is your course.
The objective of Digital advertising course is to prepare you to know the digital realm perfectly. That you lose the fear of the technical terms and you learn the essential concepts of the digital world of advertising from the hands of reputed professionals.
This was one of the most exciting rollercoasters in my life. From EUREKA moments when you manage to come up with working concepts, to ‘what am I doing with my life?’ when you don’t produce anything all day. Not to mention colleagues and teachers, who can become your second family.
I increased my creativity by 200%. I’m overwhelmed by this experience. In some cases, I got basics I needed, in other areas – I extended the knowledge I already had. I’m happy to apply that knowledge in my everyday and professional life. Creativity and a happy life – inseparable tandem.
Antonio, the head of the Creativity course, took his first steps in advertising as a Copywriter at Leo Burnett Lima, later assumed the position of Senior Copywriter in the Peruvian branch of JWT.
After moving to Lithuania, continued his career at Not Perfect Y&R Vilnius, later – at The Milk, the most awarded agency in Baltics, where he spent 7 years starting as a Senior Copywriter leading to Creative Director.
Now Antonio works with international clients as a freelance senior copywriter / creative director and still shares his experience with TAG students.
8 years of experience at the biggest creative agencies (from junior project manager to the head of client service), 8 more – on client’s side (from the manager of a sunbeds studio to the brand manager at the largest telecommunications company).
Dominyka is responsible for one of the biggest marketing budgets in Lithuania. She works with strongest creative, media planning, BTL and digital agencies with the result of more than 50 ATL, 25 digital, 10 BTL campaigns.
In 2017, Saulius shot his debut short film “Golden Minutes” which was filmed in one take and on film. The main role was created by famous Scottish actor Billy Boyd, who starred in Lord Of The Rings as a hobbit. Saulius is noticed for directing music videos that already got recognition in the Baltic states. In 2018 annual music video awards Saulius was selected as the best director of the year and won the best music video award for directing. In 2017 Saulius directed a commercial feature film comedy which was a blockbuster.
The head of Digital Advertising course, Tomas is the managing director at Choco Agency – one of the main digital agencies in Lithuania.
For the past decade, he has been advising major Lithuanian brands and companies on shaping their communication strategies and making clients see how equally important social media channels are in today’s advertising world. Tomas works with very important clients such as Tele2, Wrigley, Nescafe, Skittles, Maxima and many others.
Rimantas is the head of New Media at TAG Vilnius. Throughout his career, he has worked with brands from every industry one can imagine. P&G, Philip Morris, Ikea, Eurosport, L’Oreal. Retail, politics and financial services. Milk, seven times agency of the year in Lithuania, number one agency in the Baltics for three consecutive years and a holder of the creative case at Golden Hammer, has been working with Telco brands in throughout the Baltics and in most of CIS countries.
Having a psychology and communication science background Rimantas is currently pursuing his EMBA at the Berlin School of Creative Leadership, playing accordion and doing triathlons.