Creativity in Advertising

Creativity in Advertising March 2018

Description

The aim of our Creativity in Advertising course is to help you build a portfolio – essential requirement to start working as a creative in an advertising agency.

How do we achieve that? At The Atomic Garden is like being at an advertising agency, learning from active professionals who are more chiefs than teachers, listening to the ones who started their careers where you are standing now, entering the direct contact with producers, sound and photography studios and working with them in a live environment, and of course developing your skills to be able to move from pre-work in school to actual work in an advertising agency.

The perfect portfolio is our academic program. A program with classes, hours, briefings and teachers, developed together with top creative directors to meet the expectations they place on our students: to develop the perfect portfolio because they see them as future employees.

At the end of the course, you will have the opportunity to show your portfolio to the creative directors of the best agencies around.

Here you have a program of the course:

Download brochure

Here is a link to atomic portfolio where you can see the best work of our students:

View Atomic Portfolio

Details

Teachers

Antonio Bechtle
Partner / Creative director
Bechtle & Milzarajs

Antonio, the head of the Creativity course, took his first steps in advertising as a Copywriter at Leo Burnett Lima, later assumed the position of Senior Copywriter in the Peruvian branch of JWT.

After moving to Lithuania, continued his career at Not Perfect Y&R Vilnius, later – at The Milk, the most awarded agency in Baltics, where he spent 7 years starting as a Senior Copywriter leading to Creative Director.

Now Antonio works with international clients as a freelance senior copywriter / creative director and still shares his experience with TAG students.

Natalia Mirapeix Bedia
Art director
The Atomic Garden Madrid

The head of studies at The Atomic Garden Madrid and the teacher of Art Direction at TAG Vilnius.

Natalia is an art director, illustrator and cultural communicator. She’s proud of her experience working with various global brands and achieving many different awards: Laus, Bronze Sol, Cannes Lions Shortlist, Graffica.

Mantas Velykis
Creative director
McCann | Vilnius

Mantas grew up at the time when people were still clicking banners because of excitement – now he is is bringing back the excitement to the internet with ads. Together with students, he tries to find out fundamentals of advertisements you would not want to scroll down.

Mantas experience in advertising industry counts 7 seven years: MILK, The Chocolate, Clinic 212 and bunch of other agencies.

For past several years, he’s been working with top brands in Lithuania and his great performance earned him awards in Golden Hammer, Baltic Best, Password, Adrenalinas, Login and even in PR!

Arnas Aukštikalnis
Head of art
DDB Vilnius

Arnas, the master of Art Direction at TAG Vilnius, started his career in advertising at Cannes Lions 2009. Although he visited the festival as a journalist back then, right after that Arnas decided to dive into advertising. He started his career as a creative at Gaumina, then continued his career as an art director at Milk Agency and now he is the Head of Art at DDB Vilnius.
Arnas’ decision to switch fields back in 2009 was probably great as now his portfolio is not only filled with Adrenalinas laureates such as ERGO’s Timeless Insurance but also massive campaigns such as the introduction of Telia brand.

Stefanija Jokštytė
Creative partner
Stefken+Kudirka

The master of Copywriting classes, Stefanija spent seven years at Not Perfect | Y&R Vilnius and made those years count:Cannes Bronze Lion in 2013 (second ever Cannes Lion for Lithuania), Red Apple in 2012, Golden Hammer, KIAF, Login, Adrenalinas and many other awards shout for themselves.

Stefanija is the one making ads speak – you can read her behind the biggest brands in Lithuania: Švyturys, Omnitel, Maxima, IKI, Samsung, Alita and many others.

Rimantas Stanevičius
Creative director
Milk

Rimantas is the head of New Media at TAG Vilnius. Throughout his career, he has worked with brands from every industry one can imagine. P&G, Philip Morris, Ikea, Eurosport, L’Oreal. Retail, politics and financial services. Milk, seven times agency of the year in Lithuania, number one agency in the Baltics for three consecutive years and a holder of the creative case at Golden Hammer, has been working with Telco brands in throughout the Baltics and in most of CIS countries.

Having a psychology and communication science background Rimantas is currently pursuing his EMBA at the Berlin School of Creative Leadership, playing accordion and doing triathlons.

Jonathan Howard
Creative instructor
Saatchi & Saatchi

Jonathan spent several years as an award-winning strategic planner at Saatchi & Saatchi London and Abbott Mead Vickers BBDO.

Since then he has trained actors, writers & comedians in improvisational comedy for stage and screen. He’s also worked with young offenders and ex-prisoners, so he sympathizes with the rebellious mindset of creative people.He directed world’s first improvised interactive TV drama for the

Joanthan directed world’s first improvised interactive TV drama for the BBC, and is the chief creative instructor for Saatchi & Saatchi Europe.

Tomas Ramanauskas
Founder / Creative director
NEW!

The master of History of Advertising. Tomas is a co-founder of youth magazine Pravda, One Minute Film Festival, Freshmen Awards and many others. His advertising career started at Leo Burnett Vilnius, later he was Chief Creative Officer at MTV Baltic. Now Tomas co-owns and co-runs succesful creative agency New! working with local and international clients.

Jonas Trukanas
Freelance film & commercials director

Jonas, the teacher of Storytelling at The Atomic Garden Vilnius, studied Film Direction at the University for the Creative Arts in Farnham, UK.

Ever since then he’s been directing commercials and short films.

Jonas is a two-time Berlinale Talent Campus alumni (2013 and 2017); participated in numerous other workshops (TransAtlantic TalentLab, InScript, European Genre Forum). His shorts have been screened all around the globe; won plenty awards.

Dominykas Žilėnas
Creative director
Adell Taivas Ogilvy

Dominykas started as a copywriter in 2001 and for the last five years, he has been working as a creative director at Adell Taivas Ogilvy, Lithuania’s largest advertising agency.

Dominykas’ work has won a number of local and regional creative awards. His everyday work includes creating briefs as well as ideas, therefore he has something to say for both, accounts and creatives.

Ignas Kozlovas
Creative director
FOLK

Ignas, the master of Case Studies at TAG Vilnius and the graduate of Lithuanian Academy of Arts, is a holder of several industrial awards, has been a jury member in local and international advertising festivals.

He has worked in Lithuanian agencies such as BBDO, TBWA, McCann, Ogilvy that allowed him to collect a long list of main local as well as world famous international clients such as Tuborg, Audi, L’Oréal, Statoil, few TeliaSonera group brands, TELE2, SEB bank.

 

Tomas Kauneckas
Photographer / owner
Ciklopas

Tomas, the master of photography at TAG Vilnius, is one of the most professional fashion and advertising photographers in Lithuania and founder of Ciklopas photography studio – one of the largest photo production providers at the Baltics.

Also, he is a member of the Club of Press Photographers of Lithuania, participant and winner of annual contest Auksinis Kadras.

Gabrielius Jucevičius
Creative
Adell Taivas Ogilvy

Gabrielius runs Audio classes at The Atomic Garden Vilnius. Before switching to advertising in 2001, he enjoyed some 10 years at different radio stations with a career spanning everything from DJ and morning show host to music editor and program director.

Time spent there made him quite sure the radio is an intimate media full of possibilities rather than just a poor man’s TV. Gabrielius, former part of creative department at Not Perfect | Y&R Vilnius, no 1 agency in the Baltics, tries hard to make students real Radioheads and prove that video actually never killed the radio star.

Vladas Litvinas
Freelance video editor

The teacher of Adobe PR & AE, Vladas is a graduate of BA Film & Television at LCC, University of Arts London.

He spent two years working as an in-house editor in a production company.

Since 2014 he’s been doing freelance work for different production companies with a diversity of directors.

Jokūbas Mulerskas
Graphic designer
New!

Jokūbas has worked at New! and Not Perfect, also as a freelancer – with various others (such as The Milk, VRS) as well as startups and developing businesses (Tableair, Naive, Tech Park, Vilnius Airport and many others).

His portfolio has many strong brands in it: Ežys, SEB, Čili, Švyturys, Utenos alus, OKT, Vilnius Art Fair, Kablys.

At The Atomic Garden Vilnius Jokūbas shares his knowledge of Adobe Photoshop and Illutrator.

Rene Fischer
Partner / strategy & consulting
Be&Do

In marketing communications since age 15, he has always been between creative and strategic roles, uniting the disciplines.

Lived and worked in 20+ countries as a Creative Director, Strategist, entrepreneur, as well as consultant. His clients feature any industry imaginable, and stretch from local champions to large multinationals.

Rene is a regular lecturer at industry events as well as the Institute of Design in Hamburg and TAG Vilnius, and runs innovation and brand workshops for companies around the globe.

Dovydas Kėdikas
Account director
Adell Taivas Ogilvy

Highly skilled Dovydas counts his seventh year at one of the biggest agencies in the region.

At The Atomic Garden Vilnius he guides students through the phases of the project management process.

Furthermore, he explains how to successfully manage negotiations and how to keep a good balance of satisfaction between client and the agency in general.

Jonas Banys
Strategic planner
Adell Taivas Ogilvy

Jonas, a graduate of the School of Journalism in Vilnius, started his career in Communications as an investigative reporter, then took a sharp turn towards advertising. Since then he’s been working with marketing and brand-building strategies for major Lithuanian brands.

As a side business, he is also a screenwriter, having written or co-written scripts for some of the most successful commercial movies in Lithuania.

Jonas has his own opinion about advertising, so he’s in the best position to teach how not to get carried away by the weed-infused glamor of this business.

Gediminas Užkuraitis
Partner / strategy & concepts
Be&Do

A creative with business prowess, or a strategist with creative expertise? He is both, and they go well together:

Previously working for classic agencies, brand strategy consultancies and startups as a creative strategist (or a strategic creative?), he reached industry acclaim, including a Golden Euro EFFIE.

Gediminas is a graduate of the Stockholm School of Economics in Riga and The Atomic Garden Vilnius, where he now lectures in both creativity and strategy courses.

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