Brand Building workshop for Marketers
Brand Building workshop for Marketers MAY 8th - 9th, 2018
For whom: CMO’s, Marketers and Brand Managers working with advertising agencies, with their own in-house brand teams or working independently as brand entrepreneurs.
Course objective: To empower and inspire marketers to build better brands – whether introducing a new brand or refreshing an existing one. The workshop will also help marketers collaborate better with agency creatives and designers throughout the brand development process.
— Inspiration from brands around the world.
A look at what makes the best brands successful.
— Current consumer and brand trends.
An overview of the latest global trends in consumer behaviour and branding, from activism to authenticity and goat yoga.
— Building a strong brand platform.
What is a Brand Platform? How to create a strong platform for your brand that is original, strategic, consistent and agile.
— Finding an authentic brand purpose.
What is Brand Purpose? How to identify and create an authentic purpose for your brand.
— Discovering new brand opportunities.
Tips and advice on how to think creatively to find new opportunities for your brand via target groups, human insights, innovation and smart strategic positionings.
Format: Theory talks / group discussions / individual exercises.
- Start dateMAY 8th - 9th, 2018
- Daily scheduleTwo days, exact hours - to be announced soon
Brand strategist & copywriter
Lecturer at DMJX Copenhagen
Clare McNally works with a collective of talented creatives building fun, flexible and long-term brand platforms. Clare is also a Guest Lecturer at the Danish School of Media and Journalism (DMJX) in Brand Creation, Art Direction, and Portfolio Presentation. She gives workshops to companies about strategic creativity and has been a guest speaker at a variety of industry events, including the What’s Next conference in Vilnius in 2017, where she spoke about Brand Innovation.
Clare was previously Creative Director at Konstellation & Republica in Copenhagen and a copywriter at a variety of international advertising agencies including TBWA Hunt Lascaris Johannesburg and 180 Amsterdam. Her work has won international recognition at the Cannes International Advertising Festival, D&AD, The One Show, Archive, and Shots. She has been a jury member at the Cannes Festival of Creativity (2017), Eurobest (2016) and the Balticbest Awards (2017).