Brand Building workshop for Creatives
Brand Building workshop for Creatives May 10th - 11th, 2018
For whom: Creatives (Art Directors, Copywriters, and Designers) working within advertising agencies; freelancers or independent creatives; creative brand builders and brand entrepreneurs.
Course objective: To empower and inspire creatives to build better brands – whether introducing a new brand or refreshing an existing one. This workshop will strengthen your strategic thinking in order to find exciting opportunities. You will learn how visual and verbal structure is essential when developing a brand to ensure it breaks through over the long run.
— Inspiration from brands around the world.
A look at some of the most creative and successful brands.
— Current consumer and brand trends.
An overview of the latest global trends in consumer behaviour and branding, from activism to authenticity and goat yoga.
— Building a strong brand platform.
How to create a strong platform for your brand that is original, strategic, consistent and agile.
— Building a great visual and verbal brand identity
“Structure” is not such a bad word. Learn how clear creative guidelines actually give you the freedom to play and experiment.
— Finding an authentic brand purpose.
Can brands be authentic and creative? Let’s find out …
— Discovering new brand opportunities.
Tips and fun exercises to find new opportunities for brands via target groups, human insights, smart strategic positionings and odd connections.
Format: Theory talks / group discussions / individual exercises.
- Start dateMay 10th - 11th, 2018
- Daily scheduleTwo days, exact hours - to be announced soon
Brand strategist & copywriter
Lecturer at DMJX Copenhagen
Clare McNally works with a collective of talented creatives building fun, flexible and long-term brand platforms. Clare is also a Guest Lecturer at the Danish School of Media and Journalism (DMJX) in Brand Creation, Art Direction, and Portfolio Presentation. She gives workshops to companies about strategic creativity and has been a guest speaker at a variety of industry events, including the What’s Next conference in Vilnius in 2017, where she spoke about Brand Innovation.
Clare was previously Creative Director at Konstellation & Republica in Copenhagen and a copywriter at a variety of international advertising agencies including TBWA Hunt Lascaris Johannesburg and 180 Amsterdam. Her work has won international recognition at the Cannes International Advertising Festival, D&AD, The One Show, Archive, and Shots. She has been a jury member at the Cannes Festival of Creativity (2017), Eurobest (2016) and the Balticbest Awards (2017).