Creativity in Advertising

Creativity in Advertising 4th of March, 2019

Description

The aim of our Creativity in Advertising course is to help you build a portfolio – essential requirement to start working as a creative in an advertising agency.

How do we achieve that? At The Atomic Garden is like being at an advertising agency, learning from active professionals who are more chiefs than teachers, listening to the ones who started their careers where you are standing now, entering the direct contact with producers, sound and photography studios and working with them in a live environment, and of course developing your skills to be able to move from pre-work in school to actual work in an advertising agency.

The perfect portfolio is our academic program. A program with classes, hours, briefings and teachers, developed together with top creative directors to meet the expectations they place on our students: to develop the perfect portfolio because they see them as future employees.

At the end of the course, you will have the opportunity to show your portfolio to the creative directors of the best agencies around.

Here you have a program of the course:

Download brochure

Here is a link to atomic portfolio where you can see the best work of our students:

View Atomic Portfolio

Details

  • Start date
    4th of March, 2019
  • Duration
    5 Months / 500 Hours + Individual work
  • Price
    3650€ for individuals (+VAT for businesses)
  • Entry fee
    200€
  • Daily schedule
    9.00 - 21.00
  • Location
  • Language
    English / Lithuanian

Teachers

Antonio Bechtle
Partner / Creative director
Bechtle & Milzarajs

Antonio, the head of the Creativity course, took his first steps in advertising as a Copywriter at Leo Burnett Lima, later assumed the position of Senior Copywriter in the Peruvian branch of JWT.

After moving to Lithuania, continued his career at Not Perfect Y&R Vilnius, later – at The Milk, the most awarded agency in Baltics, where he spent 7 years starting as a Senior Copywriter leading to Creative Director.

Now Antonio works with international clients as a freelance senior copywriter / creative director and still shares his experience with TAG students.

Arnas Aukštikalnis
Creative director
DDB Vilnius

Arnas started his career in advertising at Cannes Lions 2009. Although he visited the festival as a journalist back then, right after that Arnas decided to dive into advertising. He started his career as a creative at Gaumina, then continued his career as an art director at Milk Agency and now he is the Creative Director at DDB Vilnius.
Arnas’ decision to switch fields back in 2009 was probably great as now his portfolio is not only filled with Adrenalinas laureates such as ERGO’s Timeless Insurance but also massive campaigns such as the introduction of Telia brand.

Mantas Velykis
Creative director
McCann | Vilnius

Mantas grew up at the time when people were still clicking banners because of excitement – now he is is bringing back the excitement to the internet with ads. Together with students, he tries to find out fundamentals of advertisements you would not want to scroll down.

Mantas’ experience in advertising industry counts 7 seven years: MILK, The Chocolate, Clinic 212 and bunch of other agencies.

For past several years, he’s been working with top brands in Lithuania and his great performance earned him awards in Golden Hammer, Baltic Best, Password, Adrenalinas, Login and even in PR!

Rimantas Stanevičius
Creative director
Milk

Rimantas is the head of New Media at TAG Vilnius. Throughout his career, he has worked with brands from every industry one can imagine. P&G, Philip Morris, Ikea, Eurosport, L’Oreal. Retail, politics and financial services. Milk, seven times agency of the year in Lithuania, number one agency in the Baltics for three consecutive years and a holder of the creative case at Golden Hammer, has been working with Telco brands in throughout the Baltics and in most of CIS countries.

Having a psychology and communication science background Rimantas is currently pursuing his EMBA at the Berlin School of Creative Leadership, playing accordion and doing triathlons.

Marius Lukošius
Creative director
Y&R | Not Perfect Vilnius

During 19 years in advertising, Marius has worked with almost every major brand in Lithuania and won numerous awards in various local and international creativity festivals, including Cannes Lion.

Tomas Ramanauskas
Founder / Creative director
NEW!

The master of History of Advertising. Tomas is a co-founder of youth magazine Pravda, One Minute Film Festival, Freshmen Awards and many others. His advertising career started at Leo Burnett Vilnius, later he was Chief Creative Officer at MTV Baltic. Now Tomas co-owns and co-runs succesful creative agency New! working with local and international clients.

Renata Šarkauskaitė
Senior creative
Not Perfect | Y&R Vilnius

Renata, the head of Copywriting at TAG Vilnius, started creating ads more than a decade ago and since then has appeared on the film shooting sites from Vilnius to Singapore and won dozens of awards at the most important European advertising festivals. Many impressive advertising campaigns and TV spots have been created in collaboration with the directors from all around the world.

From the very beginning of The Atomic Garden Vilnius, Renata was teaching TV advertising and Creative Criterion, and after a short break, she’s back at The Atomic Garden Vilnius! Now she’s here on a very important subject – Copywriting. She ‘s the guide in practice of creative writing for the students of TAG.

Regis Pranaitis
Senior art director
NEW!

Since starting his career in 2001, Regis worked as a graphic designer, studied at Miami Ad School Madrid, worked at Ogilvy in Vilnius, launched photography production house Fotelier, opened art direction studio GRAD, created bunch of award-winning visuals for agencies and their clients, founded a family hotel Bookinn B&B and brought to the Baltics, the one and only, The Atomic Garden Vilnius.

Currently – the master of Art Direction at TAG Vilnius and senior art director at NEW! agency.

Gabrielius Jucevičius
Creative
Adell Taivas Ogilvy

Gabrielius runs Audio classes at The Atomic Garden Vilnius. Before switching to advertising in 2001, he enjoyed some 10 years at different radio stations with a career spanning everything from DJ and morning show host to music editor and program director.

Time spent there made him quite sure the radio is an intimate media full of possibilities rather than just a poor man’s TV. Gabrielius, former part of creative department at Not Perfect | Y&R Vilnius, no 1 agency in the Baltics, tries hard to make students real Radioheads and prove that video actually never killed the radio star.

Jonas Banys
Strategist
Adell Taivas Ogilvy

Jonas, a graduate of the School of Journalism in Vilnius, started his career in Communications as an investigative reporter, then took a sharp turn towards advertising. Since then he’s been working with marketing and brand-building strategies for major Lithuanian brands.

As a side business, he is also a screenwriter, having written or co-written scripts for some of the most successful commercial movies in Lithuania.

Jonas has his own opinion about advertising, so he’s in the best position to teach how not to get carried away by the weed-infused glamor of this business.

Tomas Kauneckas
Photographer / owner
Ciklopas

Tomas, the master of photography at TAG Vilnius, is one of the most professional fashion and advertising photographers in Lithuania and founder of Ciklopas photography studio – one of the largest photo production providers at the Baltics.

Also, he is a member of the Club of Press Photographers of Lithuania, participant and winner of annual contest Auksinis Kadras.

Jonathan Howard
Creative instructor
Saatchi & Saatchi

Jonathan spent several years as an award-winning strategic planner at Saatchi & Saatchi London and Abbott Mead Vickers BBDO.

Since then he has trained actors, writers & comedians in improvisational comedy for stage and screen. He’s also worked with young offenders and ex-prisoners, so he sympathizes with the rebellious mindset of creative people.

Joanthan directed world’s first improvised interactive TV drama for the BBC, and is the chief creative instructor for Saatchi & Saatchi Europe.

Ignas Kozlovas
Creative director
FOLK

Ignas, the master of Case Studies at TAG Vilnius and the graduate of Lithuanian Academy of Arts, is a holder of several industrial awards, has been a jury member in local and international advertising festivals.

He has worked in Lithuanian agencies such as BBDO, TBWA, McCann, Ogilvy that allowed him to collect a long list of main local as well as world famous international clients such as Tuborg, Audi, L’Oréal, Statoil, few TeliaSonera group brands, TELE2, SEB bank.

 

Jonas Trukanas
Freelance film & commercials director

Jonas, the teacher of Storytelling at The Atomic Garden Vilnius, studied Film Direction at the University for the Creative Arts in Farnham, UK.

Ever since then he’s been directing commercials and short films.

Jonas is a two-time Berlinale Talent Campus alumni (2013 and 2017); participated in numerous other workshops (TransAtlantic TalentLab, InScript, European Genre Forum). His shorts have been screened all around the globe; won plenty awards.

Vladas Litvinas
Freelance video editor

The teacher of Adobe PR & AE, Vladas is a graduate of BA Film & Television at LCC, University of Arts London.

He spent two years working as an in-house editor in a production company.

Since 2014 he’s been doing freelance work for different production companies with a diversity of directors.

Jokūbas Mulerskas
Graphic designer
New!

Jokūbas has worked at New! and Not Perfect, also as a freelancer – with various others (such as The Milk, VRS) as well as startups and developing businesses (Tableair, Naive, Tech Park, Vilnius Airport and many others).

His portfolio has many strong brands in it: Ežys, SEB, Čili, Švyturys, Utenos alus, OKT, Vilnius Art Fair, Kablys.

At The Atomic Garden Vilnius Jokūbas shares his knowledge of Adobe Photoshop and Illustrator.

Evelina Dunovska
Creative copywriter
McCann | Vilnius

After graduating the first ever The Atomic Garden Vilnius course of creativity, Evelina jump-started her copywriter carrier in Milk agency, where she’s been working ever since.

Having cast her spells on numerous brands from Lithuania and abroad, she now teaches her successors the golden basis of creativity – the magic of insights and concepts.

Gediminas Užkuraitis
Partner / strategy & concepts
Be&Do

A creative with business prowess, or a strategist with creative expertise? He is both, and they go well together:

Previously working for classic agencies, brand strategy consultancies and startups as a creative strategist (or a strategic creative?), he reached industry acclaim, including a Golden Euro EFFIE.

Gediminas is a graduate of the Stockholm School of Economics in Riga and The Atomic Garden Vilnius, where he now lectures in both creativity and digital courses.

Mindaugas Žebrauskas
Trainer & Facilitator
Dirigo

Mindaugas is the founder of the training company DIRIGO. He has the 11 years experience in developing different experiential training programmes and delivering them, performing consultations and individual/team coaching.

Entirely focused on EXPERIENTIAL LEARNING with the use of Team & Individual: Activities, Case Studies, Role Plays, Adult Learning Principles and Thought & Introspection sessions.

Mindaugas is enthusiastic and creative personality, who is always looking for the new ways to educate and develop personality. His focus is collective and personal wisdom of each personality. Mindaugas approach to every human being or rather human becoming is through socio- emotional development of the gown up personality. He is the member of Art of Hosting commune that is operating world wide. This new methods are created to identify and boost collective wisdom and personal self concept.

Mindaugas is certified ICF (international coaching federation) coach for individual, group and team coaching.

Registration