Brand Manager

Brand Manager 4th of February, 2019


Advertiser, brand, client… You can call them as you wish. But the truth is that working as a Brand Manager is one of the best work experiences existing.

The work of the person in charge of the brand strategy within the Marketing or Communication department goes much further than saying ‘I like it’, ‘I do not like it’, etc. You have to know the strategy of the brand, the consumer and the market, without forgetting communication and design. While Marketing focuses on market management, Branding is about the management of brands. That is why our course is called Brand Manager – an organization focused on the brand is an organization that thinks about the future and not only the present. If you also think about the future, this course is for you.


  • Start date
    4th of February, 2019
  • Duration
    13 weeks / 180 hours of lectures + individual work
  • Price
    1450€ for individuals (+VAT for businesses)
  • Daily schedule
    Three to four times a week from Monday to Thursday at 18:00 - 21:00
  • Location
  • Language


Dominyka Jonušienė
PILDYK brand manager

8 years of experience at the biggest creative agencies (from junior project manager to the head of client service), 8 more – on client’s side (from the manager of a sunbeds studio to the brand manager at the largest telecommunications company).

Dominyka is responsible for one of the biggest marketing budgets in Lithuania. She works with strongest creative, media planning, BTL and digital agencies with the result of more than 50 ATL, 25 digital, 10 BTL campaigns.

Andrius Bagdzevičius
Marketing manager
Švyturys – Utenos alus

For 8 years, Andrius has been brewing in different marketing roles in a leading beer company in Lithuania, one of the biggest in FMCG sector. He became passionate about beer after leading Švyturys and Raudonų Plytų brands for some years and believes that it is much more than a drink.

Having his experience with very competitive and complex market of beer, Andrius would share more about brand positioning, differentiation, product portfolio and brand renovation.

Tomas Burovas

Tomas is currently a CEO at second biggest TV&Broadband Operator in Lithuania, Cgates.

He is an International Business Manager with over 20 years strong experience in creating company portfolios, sales and brand strategies, brand management, fostering agency relationships.

Experienced in B2C, B2B and work in multi-cultural and multi-lingual environments. Strong in vision and strategy, brand migrations, project management, media understanding, ATL, BTL, teamwork, team leadership, facilitation, result & customer service orientation as well as creative thinking.

Aurelija Pocienė
Sales and marketing director
Melt Water

Aurelija is an experienced Brand Manager working in the field of marketing for over 12 years. She has been working as Private label Brand Manager for the biggest retailer in Baltic region for almost 6 years.

At TAG Vilnius course for Brand Managers, Aurelija will share her experience and insights about how retailers are suffering or winning with their own brands (private labels). Different approaches or different strategies may be used but at the end… the customer decides.   

Jonas Paulauskas

Jonas started his carrier in advertising working as Project Manager in McCann Vilnius. He managed major campaigns and projects for Nestlé brands. After few years of successful cooperation with the client, he joined Nestlé Baltics team where he managed brands and later developed a career in Sales and Category development area.

During 20 years in Nestlé, he accumulated experience in managing sales organization, distribution channels, generating category and shopper insights and transforming brand plans to category growth strategies.

At TAG Vilnius he will share practical learnings and insights on how brand power can be transformed to engaging shopper experience.

Romualda Stragienė
BIOK laboratorija
Romualda is a true ambassador of BIOK laboratorija: she joined this company in 2005 as a Marketing Manager and since 2017 she moved to CEO position. During this period she implemented quite a lot: killing old brands, rebranding existing ones, launching new brands, developing new products and searching for new markets – it all helped to grow business first locally and now internationally.

In 2015 Romualda was selected and nominated by LIMA as best CMO in Lithuania. Besides strategic management Romualda enjoys giving lectures to students at Vilnius University on strategic brand management.

Domantas Gailius
Inspired UM

Domantas is a great specialist of communication strategy, segmentation, writing, digital and conventional media.

Since his early days, he has been curious about everything and has grown into social science practitioner and storyteller.

Domantas’ passion is to absorb leading marketing ideas, mix with imagination, and invent communication strategies which deliver real business growth for some of Baltics largest brands.

Eleonora Šeimienė
KOG institute

Eleonora is a doctor of social science in marketing, an expert in consumer behavior. She has 12 years of experience in market research, consulting and providing insights for brand growth and better consumer experience.

Since 2012 she has been lecturing qualitative research at ISM Executive School, teaches as a partnership associate professor in Faculty of Economics and Business Administration at Vilnius University.

She is a speaker at marketing conferences held in Lithuania and international scientific conferences. First one to work with neuromarketing research in the retail environment.

Andrius Grigorjevas
Partner / strategy & research

A strategist with a unique blend of knowledge in semiotics, international brand and consumer research methodologies, and trend forecasting.

Having started as a researcher for international brands spanning more than ten markets across the globe, he later worked with strategic projects across the Baltic States and headed interdisciplinary strategic teams.

Andrius is a lecturer at Vilnius University, KOG institute of marketing and communication, The Atomic Garden Vilnius and a guest lecturer at Tartu University.

Jonas Banys
Adell Taivas Ogilvy

Jonas, a graduate of the School of Journalism in Vilnius, started his career in Communications as an investigative reporter, then took a sharp turn towards advertising. Since then he’s been working with marketing and brand-building strategies for major Lithuanian brands.

As a side business, he is also a screenwriter, having written or co-written scripts for some of the most successful commercial movies in Lithuania.

Jonas has his own opinion about advertising, so he’s in the best position to teach how not to get carried away by the weed-infused glamor of this business.

Daiva Tonkūnienė
Managing director
DDB Vilnius

The co-head of Advertising Strategy course, Daiva joined DDB Vilnius in 1998 and smoothly went through several stages of its development: from the tiny start to one of the largest agencies in Lithuania. She handled accounts and contributed to the growth of top Lithuanian brands: Omnitel, Maxima, Akropolis, TEO, Swedbank, etc.

The campaigns she coordinated were awarded in both local and international advertising festivals. Daiva has experience on client’s side too: six years she was responsible for briefing agencies as the Head of private customers marketing departments at TEO.

Dovilė Dovidavičiūtė
Client service director
DDB Vilnius

Have you ever heard what a proper Brand Review is? Well, Dovilė knows it best and is ready to share her know-how with the ones who chose to study at TAG Vilnius.

Dovilė came to advertising in the year 2000 as a project executive, after some years switched the role for account director, later became a managing director of the agency and today is a Head of client service at DDB Vilnius.

Tomas Nemura
The Chocolate

The head of Digital Advertising course, Tomas is the managing director at Choco Agency – one of the main digital agencies in Lithuania.

For the past decade, he has been advising major Lithuanian brands and companies on shaping their communication strategies and making clients see how equally important social media channels are in today’s advertising world. Tomas works with very important clients such as Tele2, Wrigley, Nescafe, Skittles, Maxima and many others.


Antonio Bechtle
Partner / Creative director
Bechtle & Milzarajs

Antonio, the head of the Creativity course, took his first steps in advertising as a Copywriter at Leo Burnett Lima, later assumed the position of Senior Copywriter in the Peruvian branch of JWT.

After moving to Lithuania, continued his career at Not Perfect Y&R Vilnius, later – at The Milk, the most awarded agency in Baltics, where he spent 7 years starting as a Senior Copywriter leading to Creative Director.

Now Antonio works with international clients as a freelance senior copywriter / creative director and still shares his experience with TAG students.

Daiva Plauškaitė - Camacho Andrade
Business development manager
Socialinės Informacijos Centras

Daiva has been working in research business for 14 years, moving from Kantar TNS to Mindshare and now working at Socialinės Informacijos Centras. Her experience covers working with a wide range of top brands like Nestle, Tele2, SEB, IKI. She was recognized among Global TOP50 experts of NeedScope research in 2016, also she took a leading role for NeedScope development in Nordic&Baltic.

Looking for “why” in everyone’s behavior sometimes might look intimidating, but it is crucial if you want true consumer insights. At TAG Vilnius Daiva shares her experience about consumers and how their needs can be reflected in brand strategy.

Matas Pocius
Head of Email marketing unit

Matas’ portfolio counts more than 250 clients, hundreds of web pages and thousands of newsletters.

This was achieved while working with internet projects at the largest retail trade network Maxima for 5 years and at the leading web and mobile development company NFQ Technologies for more than six years.

At The Atomic Garden Vilnius Matas shares the secrets of Email marketing with the students of Digital Advertising course.