Information

The Atomic Garden Vilnius, in collaboration with Lithuanian Railways and Neringa Municipality, is organizing Creative Brief Session – a creativity marathon of four days and four nights in Neringa with the purpose of discovering future advertising talents.

  • One-day advertising conference with inspirational speeches given by international advertising professionals.
  • Four mentoring sessions with top-class Lithuanian creatives.
  • Creativity in Advertising 101 package provided by TAG Vilnius teachers.
  • And the chance of winning a scholarship for Creativity in Advertising course.

All this, combined with the amazing camping experience in the wild of Curonian Spit, makes it a must-have summer experience.

If you’ve been dreaming of a career in advertising, this is the chance to make a huge leap in reaching this goal. Grab a tent and dive into creativity!

Details

  • Date
    July 17th - 20th
  • Location
    Vilnius - Nida
  • Grand prix
    7700EUR scholarship (2*3850EUR)
  • 2nd place
    50% scholarship
  • 3rd place
    30% scholarship
  • Registration until
    July 13th 23:59
  • Participation
    Limited - 60 most motivated will be selected
  • Participation fee
    50 EUR (applicable for selected participants only; transportation and camping included)

PROGRAMME

PROGRAMME

Speakers

Alex Okada
Global creative director
MullenLowe Group (London)

Alex Okada has been Global Creative Director for Persil, Omo and Breeze at MullenLowe London since 2014. During his career, he worked in Spain, USA, Latin America, Portugal and Brazil leading projects and pitches for markets all around the globe.

Before joining MullenLowe he was ECD in Publicis Spain, CCO in McCann Brazil, Regional Creative Director for Leo Burnett Latin America and ECD in Leo Burnett Portugal. His career in advertising started in Brazil where he worked for DM9DDB and Leo Burnett.

Alex got 14 Cannes Lions and dozens of other awards in important shows as One Show, Clio, London Festival, Effie’s and many others. In 2016 Persil was the most awarded Unilever brand in Cannes.

Clare McNally
Brand strategist & copywriter
Lecturer at DMJX Copenhagen
Clare McNally works with a collective of talented creatives building fun, flexible and long-term brand platforms. Clare is also a Guest Lecturer at the Danish School of Media and Journalism (DMJX) in Brand Creation, Art Direction, and Portfolio Presentation. She gives workshops to companies about strategic creativity and has been a guest speaker at a variety of industry events, including the What’s Next conference in Vilnius in 2017, where she spoke about Brand Innovation.
 
Clare was previously Creative Director at Konstellation & Republica in Copenhagen and a copywriter at a variety of international advertising agencies including TBWA Hunt Lascaris Johannesburg and 180 Amsterdam. Her work has won international recognition at the Cannes International Advertising Festival, D&AD, The One Show, Archive, and Shots. She has been a jury member at the Cannes Festival of Creativity (2017), Eurobest (2016) and the Balticbest Awards (2017).
Lucas Gracia Bonet
Senior creative supervisor
Ogilvy Madrid

Lucas Gracia Bonet, in his own words, has suffered from Ford, KFC, Santander, Orange, Generali, Sitges Film Festival, H&S, Openbank, and many more. Also, he’s proud to have been awarded at Cannes, Fiap, Sol, Inspirational, Crystal Fest, NExt, Epica and many other advertising festivals. But more important than this is that he has found a profession in which being vague is being a quick problem solver so… Yay!

Michał Kisielewski
Creative director
Publicis DWL (Warsaw)
Michał Kisielewski is a director, screenwriter and creative director with over a decade of experience in visual arts, the written word, and advertising. As creative director, he has created campaigns for L’Oréal, P&G, Orange, Renault, Nestlé, Michelin and others. His latest work as a director includes films for Rimmel London, Carlo Rossi, and Gallo Family Vineyards. Commercial work aside, Michał has been a juror at advertising festivals, a lecturer at Psychology of Advertising postgraduate studies at the University of Warsaw, and he experiments with short films, photography, and electronic music.

Mentors

Arnas Aukštikalnis
Creative director
DDB Vilnius

Arnas started his career in advertising at Cannes Lions 2009. Although he visited the festival as a journalist back then, right after that Arnas decided to dive into advertising. He started his career as a creative at Gaumina, then continued his career as an art director at Milk Agency and now he is the Creative Director at DDB Vilnius.
Arnas’ decision to switch fields back in 2009 was probably great as now his portfolio is not only filled with Adrenalinas laureates such as ERGO’s Timeless Insurance but also massive campaigns such as the introduction of Telia brand.

Dominykas Žilėnas
Creative director
Adell Taivas Ogilvy

Dominykas started as a copywriter in 2001 and for the last five years, he has been working as a creative director at Adell Taivas Ogilvy, Lithuania’s largest advertising agency.

Dominykas’ work has won a number of local and regional creative awards. His everyday work includes creating briefs as well as ideas, therefore he has something to say for both, accounts and creatives.

Renata Šarkauskaitė
Senior creative
Not Perfect | Y&R Vilnius

Renata, the head of Copywriting at TAG Vilnius, started creating ads more than a decade ago and since then has appeared on the film shooting sites from Vilnius to Singapore and won dozens of awards at the most important European advertising festivals. Many impressive advertising campaigns and TV spots have been created in collaboration with the directors from all around the world.

From the very beginning of The Atomic Garden Vilnius, Renata was teaching TV advertising and Creative Criterion, and after a short break, she’s back at The Atomic Garden Vilnius! Now she’s here on a very important subject – Copywriting. She ‘s the guide in practice of creative writing for the students of TAG.

Ignas Kozlovas
Creative director
FOLK

Ignas, the master of Case Studies at TAG Vilnius and the graduate of Lithuanian Academy of Arts, is a holder of several industrial awards, has been a jury member in local and international advertising festivals.

He has worked in Lithuanian agencies such as BBDO, TBWA, McCann, Ogilvy that allowed him to collect a long list of main local as well as world famous international clients such as Tuborg, Audi, L’Oréal, Statoil, few TeliaSonera group brands, TELE2, SEB bank.

 

Regis Pranaitis
Senior art director
NEW!

Since starting his career in 2001, Regis worked as a graphic designer, studied at Miami Ad School Madrid, worked at Ogilvy in Vilnius, launched photography production house Fotelier, opened art direction studio GRAD, created bunch of award-winning visuals for agencies and their clients, founded a family hotel Bookinn B&B and brought to the Baltics, the one and only, The Atomic Garden Vilnius.

Currently – the master of Art Direction at TAG Vilnius and senior art director at NEW! agency.

Jury

Clare McNally
Brand strategist & copywriter
Lecturer at DMJX Copenhagen
Clare McNally works with a collective of talented creatives building fun, flexible and long-term brand platforms. Clare is also a Guest Lecturer at the Danish School of Media and Journalism (DMJX) in Brand Creation, Art Direction, and Portfolio Presentation. She gives workshops to companies about strategic creativity and has been a guest speaker at a variety of industry events, including the What’s Next conference in Vilnius in 2017, where she spoke about Brand Innovation.
 
Clare was previously Creative Director at Konstellation & Republica in Copenhagen and a copywriter at a variety of international advertising agencies including TBWA Hunt Lascaris Johannesburg and 180 Amsterdam. Her work has won international recognition at the Cannes International Advertising Festival, D&AD, The One Show, Archive, and Shots. She has been a jury member at the Cannes Festival of Creativity (2017), Eurobest (2016) and the Balticbest Awards (2017).
Alex Okada
Global creative director
MullenLowe Group (London)

Alex Okada has been Global Creative Director for Persil, Omo and Breeze at MullenLowe London since 2014. During his career, he worked in Spain, USA, Latin America, Portugal and Brazil leading projects and pitches for markets all around the globe.

Before joining MullenLowe he was ECD in Publicis Spain, CCO in McCann Brazil, Regional Creative Director for Leo Burnett Latin America and ECD in Leo Burnett Portugal. His career in advertising started in Brazil where he worked for DM9DDB and Leo Burnett.

Alex got 14 Cannes Lions and dozens of other awards in important shows as One Show, Clio, London Festival, Effie’s and many others. In 2016 Persil was the most awarded Unilever brand in Cannes.

Lucas Gracia Bonet
Senior creative supervisor
Ogilvy Madrid

Lucas Gracia Bonet, in his own words, has suffered from Ford, KFC, Santander, Orange, Generali, Sitges Film Festival, H&S, Openbank, and many more. Also, he’s proud to have been awarded at Cannes, Fiap, Sol, Inspirational, Crystal Fest, NExt, Epica and many other advertising festivals. But more important than this is that he has found a profession in which being vague is being a quick problem solver so… Yay!

Michał Kisielewski
Creative director
Publicis DWL (Warsaw)
Michał Kisielewski is a director, screenwriter and creative director with over a decade of experience in visual arts, the written word, and advertising. As creative director, he has created campaigns for L’Oréal, P&G, Orange, Renault, Nestlé, Michelin and others. His latest work as a director includes films for Rimmel London, Carlo Rossi, and Gallo Family Vineyards. Commercial work aside, Michał has been a juror at advertising festivals, a lecturer at Psychology of Advertising postgraduate studies at the University of Warsaw, and he experiments with short films, photography, and electronic music.
Jordis Šatūnas
Managing director
The Atomic Garden Vilnius

Jordis is manager, designer and brand manager with over 20 years of experience in advertising. He worked in Lithuania, Spain and Portugal. Jordis is always sparkling with creativity and always ready to offer some crazy idea that in the end turns out being the brilliant ones.

Dovilė Aleksandravičienė
Director of marketing department
Lithuanian Railways

Dovilė could be characterized as an ambitious team leader with more than 15 years of professional know-how in marketing and communication. Successful experience in strategy development and implementation includes well-rounded activities in e-commerce, wholesale, service, public sector, B2B & B2C markets. Dovilė looks for a challenge from the beginning of the career: starting with the launch of one of the first e-commerce brands in Lithuania BILIETAI LT, expanding it to Ukraine and Belarus, and now – changing people’s attitude towards travelling by train.

Dalia Muliuolė
Head of marketing group
Lithuanian Railways
Dalia is highly experienced in marketing and communication management. In more than 10 years of her professional history, she’s been working with internationally acclaimed brands and companies in Lithuania and abroad.

Registration

Please, answer further questions in one sentence.
  • The Atomic Garden Vilnius owns all rights to the ideas that will be created and presented by participating teams during Creative Brief Session.
  • Participation is in teams of two. The ones who register as individual participants will be able to pair up during the first day of the event.
  • Winner team (two participants) will be announced on the last day of Creative Brief Session and will be awarded scholarships (3850 Eur * 2 = 7700 Eur) to take place in the upcoming Creativity in Advertising course at The Atomic Garden Vilnius. The course starts on 3rd of September, 2018. Duration – 5 months.
  • All ideas created and presented during the workshop need to be in English. They will be evaluated by an international jury.
  • By accepting these terms & conditions, the participant acknowledges that Creativity in Advertising course is a full-time portfolio program which takes 5 months to be accomplished. In case of winning, the participant will be able to postpone or quit his/her current occupation to enter the course which starts on 3rd of September, 2018.

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