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Creative Brief Session

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Creativity in Advertising

Course starts on 12th of March, 2018.

Courses

Creativity in Advertising

Questions, frustration, more questions, a thousand laps, absorbed reality, more frustration … until the idea comes. We will guide you through the whole process with the supervision of creative directors leading best local and foreign agencies.

Advertising Strategy

Learn to work with the methodology used by those who see all sides of the prism at a time. In Advertising Strategy course you will cover all the steps of the strategic process: starting with the client brief and finishing with the evaluation of creative work.

Digital Advertising

The objective of Digital advertising course is to prepare you to know the digital realm perfectly. That you lose the fear of the technical terms and you learn the essential concepts of the digital world of advertising from the hands of reputed professionals.

Alumni

Aleksandra Vorončenko Creativity in Advertising Art Director / Creative // Love Agency

I learned that the things happening outside advertising make your ideas rich and interesting. Sitting and staring at the computer rarely works. Go out, talk to people, try crazy things, fail, try again and again. Personal experiences make powerful ideas.

Teachers

Antonio Bechtle
Partner / Creative director
Bechtle & Milzarajs

Antonio, the head of the Creativity course, took his first steps in advertising as a Copywriter at Leo Burnett Lima, later assumed the position of Senior Copywriter in the Peruvian branch of JWT.

After moving to Lithuania, continued his career at Not Perfect Y&R Vilnius, later – at The Milk, the most awarded agency in Baltics, where he spent 7 years starting as a Senior Copywriter leading to Creative Director.

Now Antonio works with international clients as a freelance senior copywriter / creative director and still shares his experience with TAG students.

Daiva Tonkūnienė
Managing director
DDB Vilnius

The co-head of Advertising Strategy course, Daiva joined DDB Vilnius in 1998 and smoothly went through several stages of its development: from the tiny start to one of the largest agencies inLithuania. She handled accounts and contributed to the growth of top Lithuanian brands: Omnitel, Maxima, Akropolis, TEO, Swedbank, etc.

The campaigns she coordinated were awarded in both local and international advertising festivals. Daiva has experience on client’s side too: six years she was responsible for briefing agencies as the Head of private customers marketing departments at TEO.

Tomas Nemura
CEO
The Chocolate

The head of Digital Advertising course, Tomas is the managing director at Choco Agency – one of the main digital agencies in Lithuania.

For the past decade, he has been advising major Lithuanian brands and companies on shaping their communication strategies and making clients see how equally important social media channels are in today’s advertising world. Tomas works with very important clients such as Tele2, Wrigley, Nescafe, Skittles, Maxima and many others.