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Questions, frustration, more questions, a thousand laps, absorbed reality, more frustration … until the idea comes. We will guide you through the whole process with the supervision of creative directors leading best local and foreign agencies.
Learn to work with the methodology used by those who see all sides of the prism at a time. In Advertising Strategy course you will cover all the steps of the strategic process: starting with the client brief and finishing with the evaluation of creative work.
The objective of Digital advertising course is to prepare you to know the digital realm perfectly. That you lose the fear of the technical terms and you learn the essential concepts of the digital world of advertising from the hands of reputed professionals.
Alumni
Before starting this course I had knowledge about main social media channels, but not as deep and wide as I wished. Digital Advertising gave me consistent view of all the digital media channels and how to use them. I would recommend this course for those who want to introduce themselves to social media platforms and learn more about various platforms.
Teachers
Antonio, the head of the Creativity course, took his first steps in advertising as a Copywriter at Leo Burnett Lima, later assumed the position of Senior Copywriter in the Peruvian branch of JWT.
After moving to Lithuania, continued his career at Not Perfect Y&R Vilnius, later – at The Milk, the most awarded agency in Baltics, where he spent 7 years starting as a Senior Copywriter leading to Creative Director.
Now Antonio works with international clients as a freelance senior copywriter / creative director and still shares his experience with TAG students.
The co-head of Advertising Strategy course, Daiva joined DDB Vilnius in 1998 and smoothly went through several stages of its development: from the tiny start to one of the largest agencies inLithuania. She handled accounts and contributed to the growth of top Lithuanian brands: Omnitel, Maxima, Akropolis, TEO, Swedbank, etc.
The campaigns she coordinated were awarded in both local and international advertising festivals. Daiva has experience on client’s side too: six years she was responsible for briefing agencies as the Head of private customers marketing departments at TEO.
The co-head of Advertising Strategy course, Audrius teaches how to manage numbers and guides students on the way straight to the action of making a pitch.
While Audrius was the Head of Y&R | Not Perfect Riga office, they used to call him “the lithuanian, who wins it all” there. And that’s what he does. Not only in the festivals and contests of advertising but also at the table of chess – strategist from tips to toes.
