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Questions, frustration, more questions, a thousand laps, absorbed reality, more frustration … until the idea comes. We will guide you through the whole process with the supervision of creative directors leading best local and foreign agencies.
How to choose the best agency? Product placement or bartering? All this and much more we asked ourselves while developing this new course. If you want to be a top Brand Manager… this is your course.
The objective of Digital advertising course is to prepare you to know the digital realm perfectly. That you lose the fear of the technical terms and you learn the essential concepts of the digital world of advertising from the hands of reputed professionals.
Alumni
The truth is – I had many doubts about Advertising Strategy course at TAG. I didn’t know if it would be profound enough. I was not sure if it would be worth the time and the money. Now I am more than happy that I decided to risk it. I wanted to understand the processes of creating advertising campaigns or building brands. I was curious about decisions made backstage leading to creative solutions. At TAG I had a chance to learn from the best professionals in the industry that know a lot, have the experience and are amazingly passionate about advertising. That’s why I dare to say they are better teachers than many academics. I got to learn the theory that might be applied in practice, I employed tools that I didn’t know about, I got countless pieces of advice and lessons coming from real experiences. I had challenges and much fun. I saw different approaches and styles of working, which lead to an understanding that one must find his own way of thinking. We were taught to think. It was 5 months of the best overall experience whilst learning Advertising Strategy. For all of this, thank you, TAG!
Teachers
Antonio, the head of the Creativity course, took his first steps in advertising as a Copywriter at Leo Burnett Lima, later assumed the position of Senior Copywriter in the Peruvian branch of JWT.
After moving to Lithuania, continued his career at Not Perfect Y&R Vilnius, later – at The Milk, the most awarded agency in Baltics, where he spent 7 years starting as a Senior Copywriter leading to Creative Director.
Now Antonio works with international clients as a freelance senior copywriter / creative director and still shares his experience with TAG students.
8 years of experience at the biggest creative agencies (from junior project manager to the head of client service), 8 more – on client’s side (from the manager of a sunbeds studio to the brand manager at the largest telecommunications company).
Dominyka is responsible for one of the biggest marketing budgets in Lithuania. She works with strongest creative, media planning, BTL and digital agencies with the result of more than 50 ATL, 25 digital, 10 BTL campaigns.
The head of Digital Advertising course, Tomas is the managing director at Choco Agency – one of the main digital agencies in Lithuania.
For the past decade, he has been advising major Lithuanian brands and companies on shaping their communication strategies and making clients see how equally important social media channels are in today’s advertising world. Tomas works with very important clients such as Tele2, Wrigley, Nescafe, Skittles, Maxima and many others.
