School

School

School

WHO ARE WE?

Exciting, absorbing and fascinating – that’s the world of advertising.  So is The Atomic Garden, a different concept of school. A multidisciplinary space where students learn by working, just as we learned ourselves.

The desire, effort and work are the basis of our method – the only way students prepare to make the leap to the real world of the agencies.

You will learn to create, to listen, to work together and to go wrong a thousand times. Also, you will get to know that no matter how good or bad you had done before – each brief is a new challenge, a new opportunity to show what you’re capable of.

If you want to start one of the most exciting professions there is, welcome to The Atomic Garden.

Method

WHAT DO WE DO?

Creative advertising, digital advertising, strategic planning… Whatever way you choose, advertising is a profession, and you can learn to work on it.

At The Atomic Garden, it all begins with a brief, as it does in real life. It ends with client’s approval, and if not, it doesn’t end, just like in real life.
This is the basis of our method – learning to work with the help of our teachers.

At our school, the role of teachers is different from what you’re used to. They are leaders, they are clients, they are guardians, they are parents (metaphorically speaking, of course), they are older siblings, they are inspiring and above all – exceptional professionals. In short, they are much more than teachers. You will see.

Space

The Atomic Garden is a multidisciplinary space, with over 300 m2 of facilities available to students and guests.

We have 3 fully equipped classrooms, a kitchen (because students must also eat), and a common area in the heart of a city center. Take that!

Teachers

Antonio Bechtle
Freelance senior copywriter / creative director

Antonio, the head of the Creativity course, took his first steps in advertising as a Copywriter at Leo Burnett Lima, later assumed the position of Senior Copywriter in the Peruvian branch of JWT.

After moving to Lithuania, continued his career at Not Perfect Y&R Vilnius, later – at The Milk, the most awarded agency in Baltics, where he spent 7 years starting as a Senior Copywriter leading to Creative Director.

Now Antonio works with international clients as a freelance senior copywriter / creative director and still shares his experience with TAG students.

Natalia Mirapeix Bedia
Art director
The Atomic Garden Madrid

The head of studies at The Atomic Garden Madrid and the teacher of Art Direction at TAG Vilnius.

Natalia is an art director, illustrator and cultural communicator. She’s proud of her experience working with various global brands and achieving many different awards: Laus, Bronze Sol, Cannes Lions Shortlist, Graffica.

Stefanija Jokštytė
Creative partner
Stefken + Kudirka

The master of Copywriting classes, Stefanija spent seven years at Not Perfect | Y&R Vilnius and made those years count:Cannes Bronze Lion in 2013 (second ever Cannes Lion for Lithuania), Red Apple in 2012, Golden Hammer, KIAF, Login, Adrenalinas and many other awards shout for themselves.

Stefanija is the one making ads speak – you can read her behind the biggest brands in Lithuania: Švyturys, Omnitel, Maxima, IKI, Samsung, Alita and many others.

Audrius Feigelovičius
Strategic planner
Not Perfect | Y&R Vilnius

The co-head of Advertising Strategy course, Audrius teaches how to manage numbers and guides students on the way straight to the action of making a pitch.

While Audrius was the Head of Y&R | Not Perfect Riga office, they used to call him “the lithuanian, who wins it all” there. And that’s what he does. Not only in the festivals and contests of advertising but also at the table of chess – strategist from tips to toes.

 

Daiva Tonkūnienė
Managing director
DDB Vilnius

The co-head of Advertising Strategy course, Daiva joined DDB Vilnius in 1998 and smoothly went through several stages of its development: from the tiny start to one of the largest agencies inLithuania. She handled accounts and contributed to the growth of top Lithuanian brands: Omnitel, Maxima, Akropolis, TEO, Swedbank, etc.

The campaigns she coordinated were awarded in both local and international advertising festivals. Daiva has experience on client’s side too: six years she was responsible for briefing agencies as the Head of private customers marketing departments at TEO.

Tomas Nemura
CEO
The Chocolate

The chief of digital at all TAG Vilnius courses and the head of Digital Advertising course, Tomas is the managing director at The Chocolate – one of main digital agencies in Lithuania.

For the past decade, he has been advising major Lithuanian brands and companies on shaping their communication strategies and making clients see how equally important social media channels are in today’s advertising world. Tomas works with very important clients such as Tele2, Wrigley, Nescafe, Skittles, Maxima and many others.

 

Regis Pranaitis
Senior art director
NEW!

Since starting his career in 2001, Regis worked as a graphic designer, studied at Miami Ad School Madrid, worked at Ogilvy in Vilnius, launched photography production house Fotelier, opened art direction studio GRAD, created bunch of award-winning visuals for agencies and their clients, founded a family hotel Bookinn B&B and brought to the Baltics, the one and only, The Atomic Garden Vilnius.

Currently – the master of Art Direction at TAG Vilnius and senior art director at NEW! agency.

Aistė Jūrė
Creative director
NEW!

Aistė, the teacher of New Media, is a pure creator of texts and ideas working at the New! agency for seven years already.

She keeps getting on stage to accept both local and international awards(Epica, PIAF, Adrenalinas, LOGIN, Password) for the most creative advertising solutions. Also, she represented Lithuania at Young Lions.

Aistė likes to experiment in literature and poetry. She is also one of planning heads at audiovisual poetry festival TARP and the author of one of the best design blogs for children in Lithuania.

Robertas Skiauteris
Planner
The Milk

Robertas is an experienced planner who has worked with all the largest Lithuanian brands. He believes that the core of communication is not the brand or its message, but the human.

That is why Robertas spends much more time talking to people trying to understand the nature of their decisions rather than analysing researches or planning positioning.

At TAG Vilnius Robertas introduces the tactical use of communication channels and expands students’ knowledge about the roles of digital and content strategy in communication planning.
Tomas Kauneckas
Photographer / owner
Ciklopas

Tomas, the master of photography at TAG Vilnius, is one of the most professional fashion and advertising photographers in Lithuania and founder of Ciklopas photography studio – one of the largest photo production providers at the Baltics.

Also, he is a member of the Club of Press Photographers of Lithuania, participant and winner of annual contest Auksinis Kadras.

Rene Fischer
Partner / strategy & consulting
Be&Do

In marketing communications since age 15, he has always been between creative and strategic roles, uniting the disciplines.

Lived and worked in 20+ countries as a Creative Director, Strategist, entrepreneur, as well as consultant. His clients feature any industry imaginable, and stretch from local champions to large multinationals.

Rene is a regular lecturer at industry events as well as the Institute of Design in Hamburg and TAG Vilnius, and runs innovation and brand workshops for companies around the globe.

Gabrielius Jucevičius
Creative
Adell Taivas Ogilvy

Gabrielius runs Audio classes at The Atomic Garden Vilnius. Before switching to advertising in 2001, he enjoyed some 10 years at different radio stations with a career spanning everything from DJ and morning show host to music editor and program director.

Time spent there made him quite sure the radio is an intimate media full of possibilities rather than just a poor man’s TV. Gabrielius, former part of creative department at Not Perfect | Y&R Vilnius, no 1 agency in the Baltics, tries hard to make students real Radioheads and prove that video actually never killed the radio star.

Andrius Grigorjevas
Partner / strategy & research
Be&Do

A strategist with a unique blend of knowledge in semiotics, international brand and consumer research methodologies, and trend forecasting.

Having started as a researcher for international brands spanning more than ten markets across the globe, he later worked with strategic projects across the Baltic States and headed interdisciplinary strategic teams.

Andrius is a lecturer at Vilnius University, KOG institute of marketing and communication, The Atomic Garden Vilnius and a guest lecturer at Tartu University.

Donatas Pačėsa
Account director
Not Perfect | Y&R Vilnius

Donatas started his career in IDEA, continued at TBWA\Vilnius and currently works at Y&R | Not Perfect Vilnius as an account director. He is used to manning the most serious accounts: from daily supervision of communication giants Maxima, Volfas Engelman, Swedbank or Credit24 to a fatherly nurture of numerous smaller accounts.

From his point of view, the agency is actually a business consulting partner and there’s always a bigger picture to look for when advising a client on any communication matter.

Donatas is helping young strategy planners of TAG to become agency-worthy masterminds.

Gediminas Užkuraitis
Partner / strategy & concepts
Be&Do

A creative with business prowess, or a strategist with creative expertise? He is both, and they go well together:

Previously working for classic agencies, brand strategy consultancies and startups as a creative strategist (or a strategic creative?), he reached industry acclaim, including a Golden Euro EFFIE.

Gediminas is a graduate of the Stockholm School of Economics in Riga and The Atomic Garden Vilnius, where he now lectures in both creativity and strategy courses.

Jonathan Howard
Creative instructor
Saatchi & Saatchi

Jonathan spent several years as an award-winning strategic planner at Saatchi & Saatchi London and Abbott Mead Vickers BBDO.

Since then he has trained actors, writers & comedians in improvisational comedy for stage and screen. He’s also worked with young offenders and ex-prisoners, so he sympathizes with the rebellious mindset of creative people.He directed world’s first improvised interactive TV drama for the

Joanthan directed world’s first improvised interactive TV drama for the BBC, and is the chief creative instructor for Saatchi & Saatchi Europe.

Dominykas Žilėnas
Creative director
Adell Taivas Ogilvy

Dominykas started as a copywriter in 2001 and for the last five years, he has been working as a creative director at Adell Taivas Ogilvy, Lithuania’s largest advertising agency.

Dominykas’ work has won a number of local and regional creative awards. His everyday work includes creating briefs as well as ideas, therefore he has something to say for both, accounts and creatives.

Gintė Ramanauskaitė
Account director
Adell Taivas Ogilvy
Account Director counting 7th years of accounting at Adell Taivas Ogilvy. Covering different kinds of sectors: previously alcohol, nowadays – insurance and fashion, for the whole work life – telecommunications. Brand strategy is the new focus and vision in order to strengthen daily service for the clients.

At The Atomic Garden Vilnius Gintė shares real experiences and practices she has experienced in different cases.

Dovydas Kėdikas
Account director
Adell Taivas Ogilvy

Highly skilled Dovydas counts his seventh year at one of the biggest agencies in the region.

At The Atomic Garden Vilnius he guides students through the phases of the project management process.

Furthermore, he explains how to successfully manage negotiations and how to keep a good balance of satisfaction between client and the agency in general.

Dominyka Jonušienė
Pildyk brand manager
TELE2

8 years of experience at the biggest creative agencies (from junior project manager to the head of client service), 8 more – on client’s side (from the manager of a sunbeds studio to the brand manager at the largest telecommunications company).

Dominyka is responsible for one of the biggest marketing budgets in Lithuania. She works with strongest creative, media planning, BTL and digital agencies with the result of more than 50 ATL, 25 digital, 10 BTL campaigns.

At TAG Vilnius Dominyka shares her experience, presents project analyses and teaches real business problems solutions.

Mantas Velykis
Creative director
McCann | Vilnius

Mantas grew up at the time when people were still clicking banners because of excitement – now he is is bringing back the excitement to the internet with ads. Together with students, he tries to find out fundamentals of advertisements you would not want to scroll down.

Mantas experience in advertising industry counts 7 seven years: MILK, The Chocolate, Clinic 212 and bunch of other agencies.

For past several years, he’s been working with top brands in Lithuania and his great performance earned him awards in Golden Hammer, Baltic Best, Password, Adrenalinas, Login and even in PR!

Domantas Gailius
CBDO
Inspired UM

Domantas is a great specialist of communication strategy, segmentation, writing, digital and conventional media.

Since his early days, he has been curious about everything and has grown into social science practitioner and storyteller.

Domantas’ passion is to absorb leading marketing ideas, mix with imagination, and invent communication strategies which deliver real business growth for some of Baltics largest brands.

Ignas Kozlovas
Creative director
FOLK

Ignas, the master of Case Studies at TAG Vilnius and the graduate of Lithuanian Academy of Arts, is a holder of several industrial awards, has been a jury member in local and international advertising festivals.

He has worked in Lithuanian agencies such as BBDO, TBWA, McCann, Ogilvy that allowed him to collect a long list of main local as well as world famous international clients such as Tuborg, Audi, L’Oréal, Statoil, few TeliaSonera group brands, TELE2, SEB bank.

 

Simas Bačiulis
Account director
Adell Taivas Ogilvy

Account Director at Adell Taivas Ogilvy counts 10 years of experience, managing biggest projects and biggest clients in Lithuania and Baltic states.

Focus areas: Finance sector (SEB brand in Baltic states for more than 5 years) and Alcohol sector (Utenos beer, Dlight, Stumbras and other alcohol brands).

At TAG Vilnius he presents the terminology of advertising, most common used words at the agency and client real-life. Also, as having a decent experience of integrated and content marketing projects, he shares his knowledge of the key lessons he had during the process.

Jonas Banys
Strategic planner
Adell Taivas Ogilvy

Jonas, a graduate of the School of Journalism in Vilnius, started his career in Communications as an investigative reporter, then took a sharp turn towards advertising. Since then he’s been working with marketing and brand-building strategies for major Lithuanian brands.

As a side business, he is also a screenwriter, having written or co-written scripts for some of the most successful commercial movies in Lithuania.

Jonas has his own opinion about advertising, so he’s in the best position to teach how not to get carried away by the weed-infused glamor of this business.

Tomas Bartninkas
Strategy director
McCann | Vilnius

Tomas Bartninkas joined McCann Vilnius team in last millennium and he’s still alive. He is strategy director and daily fight for brand visions gives energy not to become a boring dinosaur.

Tomas has real experience in working and building both local Lithuanian and international brands up to Kazakhstan.

According to him, the saint trio is: consumer insights, subcultural tendencies, and analysis of best-worst branding cases all over the world. This helped to have in his CV successful brand stories and first Cannes Lion in Lithuania.

 

Jonas Trukanas
Freelance film & commercials director

Jonas, the teacher of Storytelling at The Atomic Garden Vilnius, studied Film Direction at the University for the Creative Arts in Farnham, UK.

Ever since then he’s been directing commercials and short films.

Jonas is a two-time Berlinale Talent Campus alumni (2013 and 2017); participated in numerous other workshops (TransAtlantic TalentLab, InScript, European Genre Forum). His shorts have been screened all around the globe; won plenty awards.

Matas Pocius
Head of Email marketing unit
NFQ

Matas’ portfolio counts more than 250 clients, hundreds of web pages and thousands of newsletters.

This was achieved while working with internet projects at the largest retail trade network Maxima for 5 years and at the leading web and mobile development company NFQ Technologies for more than six years.

At The Atomic Garden Vilnius Matas shares the secrets of Email marketing with the students of Digital Advertising course.

Vladas Litvinas
Freelance video editor

The teacher of Adobe PR & AE, Vladas is a graduate of BA Film & Television at LCC, University of Arts London.

He spent two years working as an in-house editor in a production company.

Since 2014 he’s been doing freelance work for different production companies with a diversity of directors.

Jokūbas Mulerskas
Graphic designer
New!

Jokūbas has worked at New! and Not Perfect, also as a freelancer – with various others (such as The Milk, VRS) as well as startups and developing businesses (Tableair, Naive, Tech Park, Vilnius Airport and many others).

His portfolio has many strong brands in it: Ežys, SEB, Čili, Švyturys, Utenos alus, OKT, Vilnius Art Fair, Kablys.

At The Atomic Garden Vilnius Jokūbas shares his knowledge of Adobe Photoshop and Illutrator.

Portfolio

Interships at agencies

 

Currently, more than 90% of our creativity students who have passed through the school are working in advertising agencies. After completing the course, students will make a round of interviews with some of the best agencies in the country with the aim of finding the most appropriate agency for themselves and to start their internships or dive straights into the ocean of employment.

Strategists and digital advertising students usually come to upgrade themselves either already working in the agency or on the client’s side. In any other case – we always help them to get into the right contacts while getting a dream job.

International network

 

The Atomic Garden is more than a school, it is an international network with presence in different countries like Spain, Peru and Santo Domingo. We are The Atomic Garden Vilnius, we are The Atomic Garden Madrid, we are The Atomic Garden Lima, we are The Atomic Graden Santo Domingo. You will see, we are much more than a school.